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Trigger: Brand identity

Brand identity

A mark, typefaces, colours, and rules that make you recognisable and are easy to use every day.

Pillar
Brand
Typical timeline
3 to 6 weeks
Price
Quoted in a written scope after the first call
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01Who it is for

Who it is for

New companies before launch, and growing ones whose look was put together in a hurry and no longer matches the business.

02The problem

The problem

Without a system, every slide, post, and ad is designed from scratch and looks a little different. Buyers notice the inconsistency even when they cannot name it.

03What you get5 deliverables

What you get

  1. 01A positioning workshop and a one-page brand brief
  2. 02A logo or wordmark, with versions for small and large use
  3. 03Typefaces, a colour palette, and rules for combining them
  4. 04Templates for what you make often: social posts, slides, documents
  5. 05A brand guide your team and freelancers can follow
04How it works4 steps
  1. Step 1

    Workshop

    What you stand for, who buys from you, and who you compete with.

  2. Step 2

    Directions

    Two or three distinct directions, shown on real uses, not a logo on a white page.

  3. Step 3

    Refine

    One direction developed into a full system.

  4. Step 4

    Toolkit

    Files, templates, and the guide, delivered and explained.

05Timeline

Timeline

3 to 6 weeks

A typical range for this kind of work. The written scope we send after the first call sets your actual dates.

06Related work

Related work

07Questions

Questions buyers ask

How many logo options do we get?

Two or three directions, each shown on a website, a post, and a package so you can judge them properly. Fifty rough sketches is not a better process.

Can you refresh our brand instead of replacing it?

Yes. If your name and mark are already known, we keep what works and fix the system around it.

What files do we get?

Vector logos (SVG and PDF), PNGs for everyday use, font licences or free-font links, colour values for screen and print, and editable templates.

08More in Brand

More in Brand

09Output: book a call

Tell us what you are trying to build

A 30-minute call. You explain the problem, we ask questions, and you leave knowing whether we are the right team and what the work would involve.

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