AI video
Video made with generative AI, labelled as AI-made, and directed with the same care as a shoot.
- Pillar
- Brand
- Typical timeline
- 1 to 4 weeks
- Price
- Quoted in a written scope after the first call
Who it is for
Brands that need concept films, many ad variations, or visuals that would cost too much to shoot, and are comfortable saying AI made them.
The problem
AI video is quick to generate and hard to make good. Faces drift, hands break, brand colours wander, and the result looks like every other AI clip online.
What you get
- 01Creative direction and a script, as for any shoot
- 02Footage generated with current video models, chosen shot by shot
- 03Edit, colour, sound design, and voice
- 04A brand check on colours, product, and type, frame by frame
- 05Clear AI disclosure in the files and in each platform's settings
How it works
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Step 1
Brief and script
One idea, written down before anything is generated.
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Step 2
Look development
Test shots that fix the style, the characters, and the product.
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Step 3
Generate and edit
Many takes, a few keepers, cut together like real footage.
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Step 4
Finish
Sound, grade, disclosure, and exports.
Timeline
1 to 4 weeks
A typical range for this kind of work. The written scope we send after the first call sets your actual dates.
Related work
Projects for this service are being written up. See all work
Questions buyers ask
Is AI video cheaper than a shoot?
Often, for concept pieces and many variations. For real products, real people, and testimonials, a camera is still the better tool, and we will tell you which fits.
Can AI show our real product?
Within limits. Products with exact shapes and printed text are hard to keep consistent, so we often combine real product footage or 3D renders with generated scenes.
Do we have to label it as AI?
We always do. Major platforms also ask for disclosure of realistic AI content, and hiding it costs more trust than it saves.
Tell us what you are trying to build
A 30-minute call. You explain the problem, we ask questions, and you leave knowing whether we are the right team and what the work would involve.